Interesting article entitled “The Professors Behind the MOOC” from The Chronicle:
http://chronicle.com/article/The-Professors-Behind-the-MOOC/137905/#id=overview
It’s about MOOCs, but really talking about the design, development and delivery of any online course.
Identifies that instructional design is an important part of the success of a mooc. For example, one of the profs, M. Ronen Plesser, ” saw the challenge of captivating a vast, fickle audience as a way to reassess his own teaching techniques. I found that producing video lectures spurred me to hone pedagogical presentation to a far higher level than I had in 10 years of teaching the class on campus,” he said.”
Also, note about costs. “It takes an immense amount of work to produce an adequate MOOC,” said Armando Fox, a professor of electrical engineering at the University of California at Berkeley who has co-taught three MOOCs for Coursera, “and a staggering amount of work to produce a really good one.”
I’m still not seeing ROI for mooc’s? Recruitment tool, perhaps?